Amway Motivational Organizations: Behind the Smoke & Mirrors

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Amway Motivational Organizations:
Behind the Smoke and Mirrors

by Ruth Carter
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First Edition
Paperback
Published by Backstreet Publishing
Publication date: September 1, 1999
Dimensions (in inches): 9.00 x 6.00 x 0.66


Ruth Carter spent 15 years as an Amway distributor. During most of that time she was completely immersed in her upline’s Motivational Organization. She also spent nearly five years working for her upline Diamond in his office. Only then did she witness the trickery, deception, and unethical behavior that pervades the Amway Motivational Organizations, or AMOs. This book reveals the truth behind the smoke and mirrors of the Amway motivational business.

This book attacks head-on the issues that the Amway Motivational Organizations (AMOs) have been avoiding for years:

  • Where do the AMO Diamonds really make their money? Follow a Diamond Case Study, the real income and expenses of an AMO leader.

  • Why do they say that the people who don’t succeed in Amway are just lazy, or don’t have a dream? It’s not true that “anyone can succeed who wants to.” Why?
  • Why do I hear so often that Amway is a cult? What is a cult, anyway?

    Robert L. Fitzpatrick, President of Pyramid Scheme Alert, had this to say about the book:

    Ruth Carter reveals multi-level deception, delusion and guile in the Amway distributor business. She has penetrated a network of shame, fear and guilt that has shielded this bogus business from exposure. Congratulations to her for the courage to put the truth in print.

    Robert L. FitzPatrick
    Co-author of False Profits: Seeking Financial and Spiritual Deliverance in
    Multi-Level Marketing and Pyramid Scheme


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